Seneca Resorts & Casinos' Buffalo Sports Mural Earns Local Advertising Honor

Original artwork pays homage to city’s teams, fans and community

NIAGARA FALLS, NEW YORK: (March 31, 2026) – A piece of original artwork paying homage to the sports teams that bring Buffalo fans to their feet is itself making people stand up and cheer.

The team at Seneca Resorts & Casinos was honored by the American Advertising Federation Buffalo at the local organization’s recent American Advertising Awards competition. Seneca Resorts & Casinos received an award for an original outdoor mural that celebrates Western New York’s hometown professional sports teams and the players, personalities, fans and community that make every game an event. The mural was unveiled in October at 106 Michigan Ave., across from Seneca Buffalo Creek Casino, facing KeyBank Center.

“I am very proud of our team for creating and delivering a piece of community art that reflects the heart and spirit of Western New York’s sports fans,” Seneca Resorts & Casinos Chief Marketing Officer Cynthia Liu. “From concept through design and installation, they knocked this project out of the park. For a small, in-house team to stand out among the larger, full-service agencies in town speaks volumes about our team’s talent and creativity. They deserve this recognition among their peers in the advertising community.”

The 65-foot mural is an original artistic creation by Nickey Sereluca, who works in the Advertising Department at Seneca Resorts & Casinos. It pays homage to the Buffalo Bandits, Buffalo Bisons, Buffalo Sabres and Buffalo Bills and includes representations of each team, notable personalities, and things that are uniquely Buffalo, including wings, Bison dip, and Cheerios.



“Being recognized by both fans and the professional advertising community is an honor that will forever inspire me,” Sereluca said. “This recognition also reflects the team behind it, and I’m grateful to have worked alongside such talented people who helped bring the vision to life.”

The Seneca Resorts & Casinos team was one of just three in-house creative teams honored among the dozens of awards presented during the ceremony.

Seneca Resorts & Casinos operates Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino and Seneca Buffalo Creek Casino on behalf of the Seneca nation of Indians. Over the past two decades, all three world-class properties have become premier gaming, entertainment, dining, excitement, and relaxation destinations for millions of guests who visit every year from across the United States and Canada, and around the world. From morning through night, the three Seneca properties are bustling with non-stop excitement, with each property offering a distinct vibe and feel, letting guests enjoy three unique getaways, each with the same world-class Seneca service. The properties are open 24 hours a day, seven days a week and 365 days a year. For more information, visit SenecaCasinos.com..

Seneca Resorts & Casinos consists of three Class III premier gaming and resort facilities, including Seneca Niagara Resort & Casino in Niagara Falls, NY, Seneca Buffalo Creek Casino in downtown Buffalo, NY, and Seneca Allegany Resort & Casino in Salamanca, NY, as well as the award-winning championship Seneca Hickory Stick Golf Course in Lewiston, NY. Across all three resort properties, guests can indulge in 20 delicious dining destinations, 12 exciting bars, over 5,100 slots, over 125 table games, and two AAA Four Diamond award-winning hotels with over 1,000 deluxe rooms and suites. All of the resorts & casinos are open 24 hours a day, seven days a week and 365 days a year. More information is available by calling 1-877-8-SENECA (1-877-873-6322) or visiting SenecaCasinos.com.


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